800 Number Representatives are Representing Your Company

CAN’T SEE THE FOREST THROUGH THE TREES

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We dread calling 800 numbers because we can be tied up for hours due to being put on hold, getting passed around, and being dropped off. If that’s not bad enough, after we have spent the afternoon on the phone trying to solve a problem for which there was no resolution, we hear, “Can I be of any further assistance to you tod … [Read more...]

At the Customer Experience Level Your Sales and Consumer Care People Know More than Your Marketing and Production People

STAY INFORMED AND STAY RELEVENT

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Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch phrase, and merchandising materials. But like any aircraft d … [Read more...]

Rebel Coast Winery’s “Reckless Love” Honors Branding Basics

SPICY HUMOR MEETS CONVENTIONAL MERCHANDISING

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Being successful in the limited and controlled wine business makes us a target for aspiring entrepreneurs who want to start their own wine labels. Many new producers think that all it takes to be a success is a compelling label, a cute catch phrase, and a great bottle of wine. Good beginning, but success requires a level of … [Read more...]

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

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When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the general public first meet us, they automatically … [Read more...]

Renew Your Brand Promise for the New Year

Renew Your Brand Promise for the New Year

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This is a great time of year to renew your brand promise. Just like renewing vows in marriage, you recommit yourself to your brand promise. But unlike marriage vows, the promises are not yours. They’re the sum of your customers’ perceptions, expectations and beliefs about your brand. Customers “own” your brand and your br … [Read more...]