Flawed Heroes Are Still Heroes

The Imperfect Buddha is the Perfect Buddha

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Why do we take such exception to authority figures who are less than perfect on the one hand, and find thought leaders who admit to their mistakes more credible on the other? It seems counter intuitive to expect perfection in all areas from those we consider experts while finding them hard to believe until we see their … [Read more...]

Domestic Solar Brand Needs Repair

BLINDED BY THE LIGHT

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Orders for domestic solar roof installations are, well, “through the roof!” As solar power finally becomes mainstream, we thought we’d share our experience with solar. We were early adopters. We put in our first solar array in 1998 and have been using solar to produce both electricity and hot water ever since. It feels good … [Read more...]

The Mob Museum Adds History, Color, and Character to the Las Vegas Brand

PROHIBITION GAVE PERMISSION

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It's ironic that the same former federal courthouse in downtown Las Vegas that was the site of hearings and criminal proceedings against so many mob members wound up being a tourist attraction in the very town that was, in large part, originally built up by the mob to become the gambling capital of the world. You'd think … [Read more...]

Facebook Reneges on Its Brand Promise

“YOU REACHED 9 PEOPLE”

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Without notice to its subscribers, Facebook suddenly changed its algorithms, essentially reneging on its basic brand promise. Remember, the brand promise is not so much what is made by the brand owners as it is the expectations of the brand’s customers, what they have come to believe about the brand, and what it stands for … [Read more...]

The Freedom Tower is More Than an Office Building – It’s a Brand

THE JEWEL IN LOWER MANHATTAN’S CROWN

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When we were in New York City last year the cupola antenna was being hoisted into place at the top of the new Freedom Tower in the newly rebuilt World Trade Center. As a huge crane gently positioned the last piece of the Tower's stature in place, pictures of this physical and symbolic achievement were flashed around the … [Read more...]

Merchant or Brand Builder – A New Definition of Entrepreneur

SHORT-TERM PROFITS OR LONG-TERM BRAND EQUITY?

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At the 2014 World Conference on Entrepreneurship in Dublin last week, we heard a common question: “Do we need a new definition of entrepreneurship?” The word “entrepreneur” has had different definitions since its inception. In 1734, it first appeared in the book Essay on the Nature of Trade in General by the Irish-French … [Read more...]