In-Store Tastings and Free Samples Require Careful Preparation and Follow-Up

WOULD YOU LIKE A FREE SAMPLE?

TBA

A great way to build your new food and beverage brand is to conduct free tastings in retail stores. This gives the consumer an opportunity to try your product and hopefully buy it. It’s also a great way to get your new product placed at all, as many retailers won’t take a chance on a new product unless they can see that the … [Read more...]

Successful Brand Building Requires Sharp Focus and Concentrated Merchandising Efforts

START SMALL TO END UP BIG

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Building a new consumer brand destined for distribution to retailers is ultimately dependent on how well you merchandise the products that brand represents. We often say, “You can’t buy it if it ain’t there!” And if it isn’t there, all your previous branding efforts, including your clever logos, catch phrases and packaging, … [Read more...]

Powerwall, The New Household Word

ZAP YOUR ENERGY BILL

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One of our favorite brands is Tesla Motors. We like it because it has many ingredients of a great brand. The name is only two syllables making it easy to pronounce and remember. The name has historical significance and product relevance. The name Tesla was taken from one of the early pioneers of electrical technology, and … [Read more...]

800 Number Representatives are Representing Your Company

CAN’T SEE THE FOREST THROUGH THE TREES

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We dread calling 800 numbers because we can be tied up for hours due to being put on hold, getting passed around, and being dropped off. If that’s not bad enough, after we have spent the afternoon on the phone trying to solve a problem for which there was no resolution, we hear, “Can I be of any further assistance to you tod … [Read more...]

At the Customer Experience Level Your Sales and Consumer Care People Know More than Your Marketing and Production People

STAY INFORMED AND STAY RELEVENT

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Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch phrase, and merchandising materials. But like any aircraft d … [Read more...]

Rebel Coast Winery’s “Reckless Love” Honors Branding Basics

SPICY HUMOR MEETS CONVENTIONAL MERCHANDISING

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Being successful in the limited and controlled wine business makes us a target for aspiring entrepreneurs who want to start their own wine labels. Many new producers think that all it takes to be a success is a compelling label, a cute catch phrase, and a great bottle of wine. Good beginning, but success requires a level of … [Read more...]

3 Things You Can’t Outsource

FOCUS ON SALES, NOT PRODUCTION

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When contemplating a new business, many inexperienced entrepreneurs think they need bricks and mortar investments like offices, factories and farms. Focusing on production instead of sales is the biggest mistake many new start-ups make. Typically, when members of the general public first meet us, they automatically … [Read more...]