Beware of TMT (Too Much Trouble)

WORK-AROUNDS ARE JUST TOO MUCH WORK

rsz_2tba_photo

When processes or products suffer from inefficiency, a too-limited focus, or become less relevant, their designers try to “fix” the situation by requiring some action from the users. These “fixes" are an afterthought that usually require the performance of a series of onerous steps by the user to achieve the desired … [Read more...]

College Courses for Brand Builders

THE RETURN OF THE LIBERAL ARTS

rsz_shutterstock_145006477

When we talk to students about entrepreneurship, we are often asked, “What courses should I take in college besides entrepreneurship?” Entrepreneurship classes do a great job providing students with the structural and operational tools required to build their business. But ultimately, all businesses are brand … [Read more...]

To Build Your Brand, Know What Questions to Ask of the Data

THINGS LOOK GREAT IN THE REAR VIEW MIRROR!

rsz_untitled

With instant access to seemingly endless amounts of data at your fingertips, it’s tempting to think that you can answer any question or solve any problem with the click of a mouse. Questions? Maybe. But solutions may be another thing. Most difficult problem solving requires more than access to data. It requires knowing what … [Read more...]

Condoning Discriminatory Legislation Hurts the Corporate Brand Image

CUSTOMERS ARE MINORITIES

rsz_shutterstock_109323071

Because corporations must protect their corporate brand image, they had to object to recent Arizona legislation that would have allowed discriminatory practices. The law would have allowed merchants to refuse service to members of the LGBT community based on “the business owner’s deeply held religious beliefs.” The combined … [Read more...]

CVS Caremark Honors its Brand Promise

“CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH” – The US Surgeon General

rsz_718220e7-40a8-4b2b-8ca1-0c221f256b5a

Being true to your brand promise can be expensive in the short run but profitable in the long run. CVS Caremark, the largest integrated pharmacy company in the United States, has decided to forgo $1.5 billion in annual tobacco sales and an additional $.5 billion in sales tobacco purchasers buy when they come into a … [Read more...]

Shedding Office Space: Businesses You Can Run Entirely From Your Smartphone

BUSINESS IN A POCKET

Depositphotos_26332051_xs

According to research from Insights West, 64 percent of British Columbia residents own a smartphone. The survey showed smartphones are a daily part of life for many Canadians—in fact, 62 percent of owners report that they checked their device at least once an hour and almost half ran 25 or more applications on their device. … [Read more...]

Successful Brand Building Requires Successful Entrepreneurship

THERE'S A "SHIP" IN ENTREPRENEURSHIP

rsz_images770issxk

So much of successful entrepreneurship is brand building that when you finally go to monetize your business, it’s your brand equity that figures so prominently in the value of any acquisition or merger. This is why we focus on entrepreneurship. It is through entrepreneurship that many brands are created and built. But … [Read more...]

New Year, New Brands

HAVE A POPSICLE!

rsz_images1nonxgxm

Every new year we see new brands vying for attention, trying to get traction in the marketplace.  Some make it and some don't. We love the success stories of the ones that do  because they inspire us with their often unlikely solutions to the barriers of market access. Brands are only as good as the products they … [Read more...]

Don’t Hurt Your Brand Image with Single-Use Containers

LOOK WHO’S AT THE TOP THE HEAP!

Coke bottle in some trash

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends, but does the pollution of the beaches and the oceans benefit your brand image or does it broadcast that your brand condones the proliferation of dangerous plastic trash? As single-use … [Read more...]

Connecting With Customers During the Holidays: Send More Than a Simple Card

IT’S THE THOUGHT THAT COUNTS

Thank you held up by hands

The U.S. is home to almost 28 million small businesses, according to the Small Business Administration. As a small business owner yourself, you probably didn't need to read that statistic to know that competition abounds. To help retain customers, make a personal connection with them this holiday season. Choose Your … [Read more...]

Black Friday Exceeds its Brand Width

MORE IS NOT NECESSARILY BETTER

shutterstock_139830826

This year, many people were shocked at the incursion of Black Friday sales into Thanksgiving Day itself. They thought the Thanksgiving holiday should remain a time for family and friends to gather together to share appreciation and gratitude, but not for shopping. Nevertheless, the big box stores, in their ever-increasing … [Read more...]