Having built and sold a bestselling national brand, we appreciate the value of brands and everything it takes to make them successful. Companies are valued by their brand equity. Achieving and maximizing brand equity requires tremendous respect for all your customers, from your wholesaler to your end user.
Starting in our laundry room with no money and no knowledge of the industry, we built the famous Barefoot Wine brand. We learned a lot they don’t teach in school and much of it the hard way. Although our success was in consumer products, our real world experience will be helpful to anyone looking for information and advice about brands.
We have written the New York Times Bestselling Business Book, The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand, which chronicles the history of the famous brand from its inception through its acquisition. Our book is now required reading schools of entrepreneurship across the country. We hope this book will provide inspiration and encouragement for all those contemplating starting a brand or wanting to improve their existing brand.
Today, we share our experience and innovative approach to business as consultants, authors, speakers, mentors, and workshop leaders. We are keynote speakers at conferences, companies, and schools. We are often interviewed as brand building thought leaders in both print and broadcast media and have produced hundreds of articles for professional and national publications.
We welcome comments on our blog posts and look forward to your suggestions for how to improve this site. It is our intention that The Brand Authority will ultimately be one-stop shopping for all things Brand.
Thank you for joining us!
Michael Houlihan and Bonnie Harvey Barefoot Wine Founders